About Capseta
By home cooks, for home cooks.
We built Capseta for our own kitchen first: a private place for every recipe our family cooks, and the stories that come with them.
What is Capseta?
capseta
kapˈsɛta · kap-SET-uh
Catalan, noun, diminutive of capsa
A keepsake box for special, personal things.
Joe and Marie Schick were on a working vacation in Barcelona, surrounded by the beautiful Catalan language, and hit upon the perfect name for a product designed to turn recipes into heirlooms: capseta.
Not just a small box (capsa petita), the diminutive capseta refers to a keepsake container of special, personal items, perfect for storing the basis of experiential memories: meals enjoyed around tables with loved ones.
Capseta helps you make new memories and new kitchen heirlooms.
How it all started
Joe and Marie had shelves of cookbooks, a box of printed and handwritten recipes, and hundreds more saved from the New York Times, America’s Test Kitchen, and long-forgotten blogs. Yet every night, they found themselves asking the same question: What’s for dinner?
So they built one place for all of them, where they could plan the week, make the shopping list, and cook, without hunting through five apps and a shoebox.
Along the way, it became something more: a home for the recipes that carry family history, cards in forebears’ handwriting, and the dishes that younger generations now ask for by name.
“We didn’t need more recipes. We needed a better way to find and cook the ones we already had.”
Who we are
-
Joe Schick
Co-founder
Spent his career working in business development for publishing and technology companies. Co-founder of Schick Creative. Cooks Italian and Mexican cuisine, mostly.
Joe on LinkedIn -
Marie Schick
Co-founder
A nonprofit leader and marketer. Co-founder of Schick Creative. Insists her polenta is better than Joe’s.
Marie on LinkedIn
What we believe
The four pillars of respect
Meet you where you are, not tell you how to do it.
That’s the idea behind everything we build. In practice, it means respecting four things cooking apps routinely take from cooks: their data, their libraries, their access, and their language.
-
Privacy Your recipes belong to you.
Your recipes, plans, and notes stay private unless you choose to share one, one recipe at a time, with the people you pick. We don’t use Google Analytics or tracking cookies; we count visits without them. We don’t sell or share your personal data, and we don’t train AI on your recipes. See our Privacy and ownership page.
-
Ownership Your cookbook should never be trapped.
Your library is yours. You can export all of it, any time, even if you never subscribe. We respect the people who write recipes, too. Capseta isn’t a recipe-sharing site: you keep what you’ve saved and share it privately, the way you’d lend a cookbook from your shelf, and we help you note where each recipe came from so its author gets the credit.
-
Ability Cooking is for every cook.
We design for low vision, limited mobility, divided attention, and a dimly lit kitchen, and that makes Capseta easier for everyone. It’s the curb-cut effect: the ramp built for wheelchairs helps everyone pushing a stroller. Big, clear type helps whoever left their reading glasses in the other room. We treat WCAG 2.2 AA as the floor.
-
Language Every feature, every language.
Language is tied closely to culture, and family recipes carry both. Capseta’s User Interface and menus are available in ten languages. A card written in Spanish stays in Spanish, even when you use Capseta in English. Metric and imperial both work, and we convert only when you ask.
1 of 4
Say hello.
Questions, ideas, a recipe that wouldn’t import? We read every message, and we answer them ourselves.